Library

Welcome to The Power of Communications Library.

Sawchuk Brown Associates maintains a sizeable library of books and other materials about public relations, marketing communications, media and journalism.

This has proven to be a valuable resource for staff as they: (1) serve clients; (2) teach college-level courses and deliver professional presentations; and (3) enhance their own knowledge and professional development. College interns regularly turn to the Sawchuk Brown library as a resource for academic assignments.

As we introduce our Power of Communications initiative, we will begin building an equivalent on-line library while opening up access for clients and others to our base of knowledge and information sources.

SBA staff will provide reviews of books, essays, journals and related communications materials - brief ones for general audiences and more detailed ones for our clients. We will provide links to selected on-line communications resources.

Thought Leadership

Recession in PR: Perception or Reality?

Here's a reality I learned long ago as a correspondent at CBS News: Perception can be the highest form of reality.The media has always managed to create stories out of perceptions that sometimes carry enough substance to become reality. We make personal decisions based on how we perceive something or someone. And no two perceptions are exactly alike. We can be poles apart in ... more >

Emerging Trends

Apples to Oranges: Most Online "Newsrooms" Tired and Boring, Not Timely and Relevant

The days are mostly dead and gone of PR as a fluffy department in an organization•s back office that just wrote press releases and took long lunches. Savvy strategic communications in today•s dynamic and interactive new media world has become more accountable and is expected to deliver impressive results. Yet one dusty vestige of that bygone era of communications remains at far too many ... more >

Client Results

The Center for Economic Growth and Partners To Address New York Biotechnology Association 17th Annual Meeting

Albany, N.Y. - The Center for Economic Growth (CEG) today announced that it will be facilitating a panel of speakers for the New York Biotechnology Association (NYBA) 17th Annual Meeting, May 19-20, at the Marriott Marquis Hotel in New York City.Under the banner of "The Cures Start Here"®, more than 600 executives, investors, entrepreneurs, policy makers, scientists, ... more >

SBA Now

Sawchuk Brown Associates Adds Design Staff

ALBANY, N.Y. - Sawchuk Brown Associates, an Albany-based public relations, public affairs and strategic marketing communications firm, has hired Rita Petithory as graphic designer. Petithory's responsibilities at the firm ... more >

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