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Public Relations
Media Relations
Sawchuk Brown has built an enviable record of achieving results through media relations strategies. For most organizations, the media is an effective vehicle to achieve business goals. Television coverage, newspaper profiles and opinion pieces, for example, go a long way toward directly or indirectly gaining business partners, customers, investors and new markets.
Depending on a client's needs, Sawchuk Brown can:
- Help clients publicize their opinions on vital issues through editorial briefings and the submission of bylined op-ed pieces to influential publications
- Prepare clients through realistic practice sessions for major press conferences, briefings or other appearances that attract media
- Analyze problems and develop realistic action plans to present the client's position with credibility and authority
- Train spokespeople to deal with reporters and editors
- Handle any or all details of preparation for news developments: setting up press conferences, drafting preliminary Q&As, preparing video and audio news materials and scheduling interviews
- Establish credentials of clients as experts upon whom editors and reporters may call for comment on key issues (e.g., economic development, health care, the environment)
- Provide monitoring and analysis of media coverage on a one-time or continuing basis to assure that key messages are delivered and fine-tuned on a timely basis.