Public Relations

Founded as a public relations firm in 1979, Sawchuk Brown Associates is a leader in this field in Upstate New York and beyond. The firm's public relations programs have been honored by the Public Relations Society of America, the American Marketing Association, the International Association of Business Communicators, public relations organizations and industry publications.

Among its public relations services are:

Communications strategy and counsel
Public awareness campaigns
Media relations
Community relations
Development of third-party support
Issues and information monitoring
Crisis communications
Employee communication programs
Social marketing counsel
Publications, newsletters
Online public relations
Video News Releases and other video/audio services
New media development

Sawchuk Brown Associates' work in the area of media relations has received widespread attention. We are dedicated to providing effective counsel to help clients shape their messages to the media and deliver them successfully.

Led by distinguished former journalists, SBA specializes in all aspects of media work: developing media strategies; creating written and video news releases and collateral materials; matching the client with appropriate reporters and editors; staging press conferences and media tours; and providing experienced help in crises.

SBA is built around a core of seasoned editorial veterans, including award-winning former reporters and editors. The firm uses a team approach to develop editorial strategies, produce professional quality press and broadcast materials, and match clients with placement opportunities across the spectrum of print and broadcast media. We also monitor client coverage by the news media.

SBA has built an enviable record of placing features, profiles, opinion pieces and news stories. The firm also arranges editorial conferences with key print and broadcast media.

The firm has developed effective "e-media relations" capabilities to reach traditional media and emerging online media through focused, Internet and Web-based outreach efforts.

Sawchuk Brown Associates can assist in developing and implementing a wide variety of community relations plans - from a modest local positioning plan to a comprehensive statewide or regional awareness program.

The purpose of community relations programs is to build a base of awareness and confidence in the client through public participation and to create an atmosphere of understanding and acceptance among the general public, governmental and civic leaders, state regulators, employees and other interested publics.

Community relations activities which SBA has successfully planned include:

Roundtables, seminars, symposia, etc.
Community advisory panels
Speakers' bureaus
Joint ventures
Special events
Coalition building, networking
Community sponsorships, publications

Over the last 28 years, Sawchuk Brown Associates has built a strong publications department through expertise, professionalism and attention to clients' needs.

With a staff of former journalists and trained graphic designers, SBA helps corporations, institutions and organizations produce printed communications materials including brochures, newsletters, reports and promotional pieces.

The firm's writers are flexible and adaptable, with the ability to address a variety of audiences. As former journalists, they understand effective interviewing, researching and information-gathering techniques as well as compelling writing. The graphics department is attuned to effective design and audience needs and focused on quality and attention to deadlines.

Sawchuk Brown Associates has extensive experience developing internal communications programs for large companies, state associations, healthcare and educational institutions, nonprofit organizations and others. These have included employee newsletters, Intranet communications projects, member development, CEO "delta" luncheons with staff, organizational change communications, employee incentive programs and executive communications training.

Public Relations

Public Relations: