We Are

The Power of:

Overview of SBA

Sawchuk Brown Associates

Sawchuk Brown Associates (SBA) is an Albany-based communications firm focusing on public relations, public affairs and strategic marketing. It is one of Upstate New York's premier communications firms. The firm's broad array of counsel and services over its 28-year history has made it invaluable to its clients, a leader in its field and a key player in the development of the Tech Valley region.

Founded as a one-woman public relations firm in 1979, SBA has evolved and adapted to changes in technology, the media and the emerging Power of Communications. Over the years it has added public affairs and government relations; strategic marketing and on-line communications; and the ability to design and implement programs for reputation management, issues positioning, corporate social responsibility, "buzz marketing," coalition-building and third-party endorsement campaigns and related initiatives.

Its counsel and services go beyond the standard communications approaches, and clients have turned to SBA for strategic planning, business consulting, networking and CEO positioning.

Among the services that we provide include:

Communications strategy
Public relations/public affairs counsel
Marketing communications
Public awareness campaigns
Grassroots communications
Media relations
Community relations
Issues and information monitoring
Crisis communications
Employee communication programs
Government relations
Design
Publications
Web site development
New media development

The firm has grown from one person to a staff of 25. Today SBA represents more than 65 clients.